5 Fundamental Rules You Can't Afford To Ignore When It Comes To Leading Change

Let’s talk about leading change…

No matter where you stand on the debate of transformation and the speed at which it is happening, one thing is sure: Change has become a fact of life.

Those who don’t adapt fall by the wayside, left behind by those who understand that what got them to A, won’t necessarily get them to B.

Here are our five fundamental rules for leading business transformations:

1. Have a clear vision

Change is harder to implement when you don’t have a clear understanding of what the desired outcome is. As a value-driven change leader, you must be able to paint a realistic picture of what the future state of your people and organisation will look like. Simply start with the end in mind.  This helps you and others to answer the questions: Why? And What’s in it for me? Learn more about setting the vision in our value-driven change leader online course.

2. Build change advocacy

You can’t be everywhere at once. And, have you considered that you might not be the preferred sender of information? By building strong change advocacy across your entire organisation, you can make your journey easier, communicate wider and use feedback to stay focused on the best change outcomes. Look at your informal network and relationships with a purpose to drive change. Check out our agile Change Leader online course to learn how.

3. Good communication

Most projects and leaders struggle to plan and execute effective change communication. Did you know that people need to hear a message 5-7 times before they even consider taking action? By using two-way communication channels to observe and listen to your audience, you build trust and credibility. You also need to choose communication channels that are highly interactive and engaging to drumbeat communications. Check out our Communicating Change online course.

4. How far can you bend?

Over the last few decades, agile frameworks, co-design, and co-creation have made headway towards more flexible change management.  Studies found that any approach high in engagement has a higher likelihood of success. This prevents you from falling into the trap of trying to silence or mitigate resistance blindly. Needless to say, that it is a fine balance between staying on course and building flexibility into the process. For tips and tricks check out our conflict Resolution In Change online course.

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5. Celebrate small wins and progress along the way

Organisations rush from project to project and one thing to the next without recognising how much they have achieved along the way. Our approach is different.

We believe that small wins make big strides in getting an organisation going in the right direction. We also believe that people aren’t machines and need to celebrate their achievements along the way. Take time out for regular check-ins and (de-)briefs. This is not yet another meeting but rather a mindset shift. So, you know you know what needs to be done and what you have achieved. Help can be found in our Resilient Change Leader online course and Growth Mindset To Lead Change online course.

Successful change leaders control their knee-jerk reaction and spend appropriate planning in choosing their response.


Eva is one of the masterminds behind Approach Services' blog and The 6 Cents of Change. She is an innovator, trainer and change manager. Her work has been published in Schmalenbach Journal of Business Research. In her spare time, she enjoys camping with her two little boys and permaculture gardening.

To learn more about us and the solutions we provide, subscribe to The 6 Cents of Change, follow us on LinkedIn or connect with us here info@approach-services.com or +61 (08) 610 20 343.

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