Watch this video as an introduction to value driven change leadership.

Changes are often met with resistance and fight, flight, freeze reactions. As a result, individuals that fight and freeze under uncertainty experience high levels of stress. Our 4F model explains how people react to change.

A value driven change leadership inspires and guides others to face the challenges and move to the future state.

Value driven change leaders have a value mindset. Therefore they use values to guide their decisions and behaviours, they have a clear vision and direction, which makes them excellent role models to promote similar behavioural patterns in others.

Value driven change leadership is the answer to the question “what does good look like?”