Why We Love Change Champions
(And You Should, Too!)

How Organisations Benefit From Change Champions

We need change champions.

Most businesses would like to think that they are agile and able to change fast when needed. But the reality is that most organisations struggle with change. This is often due to a lack of change management capabilities across the entire business.


Organisational Change Management capabilities include things like the ability to align changes to purpose and vision, develop and implement plans for communication and training, and manage resistance to change. Without these capabilities, businesses can find themselves struggling when it comes time to make changes - whether it's implementing new software, restructuring the company, or simply trying to keep up with changing customer demands. That's where Change Champions come in.

What does a change champion do?

Change Champions are employees trained and equipped to help the organisation make changes successfully. They act as a bridge between your organisation and employees, helping to ensure that changes are communicated effectively and that employees have the resources they need to make the transition smoothly. Change Champions are a vital part of any organisation's change management strategy.

Can change champions build organisational change management skills?

As an HR Manager, you play a vital role in your organisation's ability to change successfully. 


Change Champions can help to build organisational change management capabilities by providing personalised information and coaching to employees.


By ensuring that your organisation has a skilled team of change champions, you support organisational agility.

How do change champions differ from change leaders?

Change champions are also referred to as change agents and change advocates. Change champions differ from Change Leaders in that they are not responsible for leading or implementing changes. Instead, their role is to support and facilitate change within their organisation. Change Champions typically have a deep understanding of operational processes and can provide valuable insights and guidance to employees who are struggling with change.

What are the benefits of change champions?

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There are many benefits to having good change champions on your team. Change champions can help to increase employee engagement, improve communication during times of change, and provide much-needed support to employees who may be struggling with the transition. Change advocates can also help to ensure that changes are implemented successfully and that organisational goals are met.

We love change champions because they are an essential part of any organisation's change management strategy. Change champions help project and leadership teams with change management by talking to more people, sharing and personalising information, addressing concerns and getting feedback.

The benefits of developing change champions are many, but some of the most notable include:

  • Increased and personalised employee engagement
  • Increased support for employees during transitions
  • Greater organisational change capabilities and adaptability

3 best ways to build your network of change agents

One option is to hire a team of Change Managers. Change Managers are professionals who are specially trained in change management and can help to develop and implement change management plans. They can be valuable assets to any organisation, but they can also be expensive.

change champions benefit

Another option is to learn by doing. This involves trial and error as well as a lot of learning from mistakes. This option can be less expensive than hiring a team of Change Managers, but it can also be more time-consuming and may not always produce the desired results.

The third and most effective option is to provide a specialised training course. When choosing a training provider, we recommend looking for industry experts and method agnostic training with practical templates and tools.

change champions approve

Do you want to support your organisation as it embarks into a transition project?

Guess what! We developed this entry point course to develop change champions like you. In the Change Advocate course, you'll learn your role and develop the skill you need to support your transforming organisation.

Need step-by-step guidance on how to be a good change champion?

We designed the Approach Services Change Advocacy course to teach individuals how to effectively champion change at your organisation.


Over 12 months and 5 micro-lessons, industry experts cover topics like:

  • understanding change,
  • how to effectively communicate during times of change,
  • how to engage employees in the change process,
  • and how to overcome resistance to change.
change champions example

The course is flexible and can be tailored to meet the needs of your organisation and people. 6 EXCELerate community coaching circles support learner retention and accountability.

If you're looking for a way to build Change Management capabilities across your entire organisation, the EXCELerate Change Advocate course is a great option. It's flexible, affordable, and can kick off today!


Eva is one of the masterminds behind Approach Services' blog and The 6 Cents of Change. She is an innovator, trainer and change manager. Her work has been published in the Schmalenbach Journal of Business Research. In her spare time, she enjoys camping with her two little boys and permaculture gardening.

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